Paid Media Audit
In-depth analysis of every Euro your organisation is spending on ads for a better ad strategy
Every Impression Costs Money.
Paid marketing is like a double-edged sword. It can help you raise your brand or silently drain its resources.
Whether you’re running Google Ads, display networks, social ads, or PPC campaigns, you need more than dashboards and metrics you need clarity. Our Paid Media Audit gives you a precise, impartial, and expert evaluation of your paid strategy—so you stop guessing and start optimizing.
At Thew Audit, we don’t run ads. We don’t manage campaigns. We only audit.
What is The Paid Media Audit?
Paid Media Audit is a product designed by Thew Audit for marketers and CXOs who are looking for an unbiased, objective audit of their paid campaigns on search engines and social media such as LinkedIn ads, Instagram Ads, Facebook Ads etc. Paid Media Audit comprises a complete Google Ads audit, an in-depth PPC audit, social ads audit, and an overall analysis of paid marketing performance.
We assess not only what you're doing but also how well it’s performing, and whether it’s aligned with your business goals. You’ll receive insights about wasted spend, underperforming campaigns, targeting inefficiencies, and missed opportunities. Our Paid Media Audit also gives analysis about your target audience, focused keywords, negative keywords and provides an overall brand specific analysis.
Paid Marketing Audit comes with zero bias, zero upsell, and 100% focus on uncovering where your money is going and whether it’s coming back.
- Unbiased
- Analytical
- Transparent
- Focused
- Credible
- Unbiased
- Analytical
- Transparent
- Focused
- Credible
Google Ads Analysis
We deep dive into your Google Ads structure—campaigns, ad groups, keywords, negative keywords, ad copy, extensions, bidding strategies, and more. Our Google Ads audit reveals whether your setup is optimized for visibility, quality score, and ROI. From Search Ads to Display, YouTube Video Ads, Performance Max, Shopping Campaigns, and Discovery Ads, Google’s advertising ecosystem offers a wide canvas—but also complex decisions. Our Paid Media Audit reviews your complete use of Google Ads products, analyzing spend distribution, targeting precision, bidding strategy, and creative performance.
PPC Campaign Audit Strategy
Your pay-per-click should deliver leads and not just impressions. Our Paid Media Audit analyses your PPC campaign performance across all target search engine platforms where you are spending to see how each element—from targeting to placement—is contributing to your goals. We evaluate keyword targeting, bid efficiency, ad relevance, and conversion tracking across the board. We identify where your campaigns are overpaying, underperforming, or misaligned with business goals.
Social Ads
From Facebook and Instagram to LinkedIn, Twitter (X), TikTok, and Snapchat, and othersocial media platforms, our Paid Media Audit evaluates your entire social media advertising footprint reviewing audience targeting, creative alignment and return on investment.
High-Level Messaging Analysis
Ad target varies from brand to brand. Some just want to sell, while others simply want leads. From headlines to landing pages, we evaluate how well your creatives align with your audience’s intent and platform behavior. Consistency, call-to-action, and messaging hierarchy every click should make sense according to your specific needs.
Audience Revelation
The digital advertising ecosystem is fairly technical and requires a lot of brainstorming on how you are going to spend your money. With automation, AI bidding, and endless micro-targeting options, it’s easy to lose sight of what’s working. And even easier to overspend.Thew Audit provides an outsider’s lens with no conflict of interest. Our goal is singular: to tell you how your money is working. Paid Media Audit is suitable for:
Marketing managers and CXOs are looking for an objective analysis of their campaigns
Businesses scaling up ad budgets and needing a sanity check
Founders who want transparent data-backed ad insights
