what we do
Client Understanding
Every successful audit starts with understanding your business inside out. In this first step, we gather key information through a detailed questionnaire, gain read-only access to your digital platforms like Google Analytics and social media, and collect insights about your competitors. This helps us build a clear company profile and ensures that the audit is rooted in your specific goals and challenges.
Building Audit Plan
Before diving into any digital audit, it's crucial to understand your unique business goals, audience, and digital footprint. We call it the audit plan. This step allows us to tailor the audit specifically to your brand, ensuring we measure what truly matters to you. By aligning our analysis with your objectives and industry context, we build a plan of action.
Complete Website Audit
Your website is the soul of your digital presence, and it deserves a close, objective look. In this stage of the audit, we assess how your website performs across the technical, visual, and UX front. We examine the elements that directly impact how users and search engines interact with your site. The goal is to uncover friction points and missed opportunities so you can make informed decisions about improvements, without any guesswork.
Brand Strategy Analysis
Your brand speaks and sells for you. At this step, we assess the consistency of your messaging, the clarity of your identity, and the alignment between your brand promise and customer experience across the internet and suggest changes accordingly.
Content Audit
Content will always be the king. It is the right content that informs, engages, and drives action. In this part of the audit, we assess whether your content is relevant, well-structured, and aligned with what your audience is looking for. The aim is to make your content relevant and search-ready.
Social Media Audit
Today, your social media presence is a powerful extension of your brand’s voice. In this stage of the audit, we review your handles based on the key parameters determined by our experts and determine how your brand is represented and perceived across multiple social media platforms.
Search Engine Visibility
If search engines recognize you and rank you, half the battle is already won. In this step, consider how visible your brand is on the internet compared to your competitors. We check website traffic, its corresponding organic share, and keyword affinity to create strong visibility and positioning.
Paid Marketing Audit
At this step, we evaluate your existing paid marketing efforts across platforms—be it Google Ads, Meta, LinkedIn, or others. We monitor key performance metrics and measure your conversion success against the money spent.
Final Report Generation
All insights come together in the final step. We compile a detailed report that outlines your brand’s digital performance, highlighting strengths, gaps, and actionable recommendations, giving you a clear, strategic roadmap moving forward.
